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China CEO: A Case Guide for Business Leaders in China, Juan Antonio Fernandez & Liu Shengjun.

Author Name    Juan Antonio Fernandez & Liu Shengjun.

Title   China CEO: A Case Guide for Business Leaders in China

Binding   Paper back

Book Condition   New

Jacket Condition   Not issued

Edition   1st

Size   17.8 x 2.5 x 25.7 cm

Publisher   Singapore: Wiley 2007

ISBN Number    0470822244 / 9780470822241

Seller ID   0000049

Some Western business leaders are moving into China without any clear knowledge of the many pitfalls they will encounter: the weak rule of law, forceful governmental intervention, a scarcity of managerial talent, the likelihood of counterfeiting, the fast paced business environment and surprisingly aggressive local competitors. This book uses case studies to both illuminate and examine these key managerial challenges. Each case focuses on a specific topic and is complemented with commentaries from professors and executives who have extensive front-line experience in China. The cases are the product of three-year research and are well-tested in MBA and executive courses. The authors' philosophy is that readers can learn most effectively through the experience of others captured in real cases! The book includes a broad range of companies, such as Emerson, Eli Lily, General Motors, Peugeot, Carrefour, Daimler-Chrysler, Picanol. It also includes more personal experiences concerning the many challenges of expatriate-living in China , some of whom have started their own businesses. The book provides concise but insightful analysis to help readers to get the most from the case studies. As a result, this book will help you get better prepared to face the varied challenges you will find in China. These cases complement the material presented in a previous work, China CEO: Voices of Experience from 20 International Business Leaders, also published by John Wiley & Sons.

Business management-Case studies; Leadership-Case studies; Business management-Study guide.

Price = 30.00 USD



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