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Contemporary Canadian Marketing Cases, H.F.(Herb) Mackenzie.

Author Name    H.F.(Herb) Mackenzie.

Title   Contemporary Canadian Marketing Cases

Binding   Paper back

Book Condition   New

Jacket Condition   Not issued

Edition   2nd

Size   21 x 3.2 x 27.7 cm

Publisher   Toronto: Pearson Education Canada 2004

ISBN Number    0131201492 / 9780131201491

Seller ID   0000042

The Contemporary Canadian Marketing Casebook is intended for use as a supplementary text in Introduction to Marketing, Marketing Management, or Marketing Strategy courses at the university and college levels. It is designed to meet the needs of instructors who require more case material than their main marketing text provides. While most of the cases are aimed at undergraduate students, there are some cases suitable for the MBA level. Highly readable and current, this Canadian casebook provides marketing students with the opportunity to gain valuable experience in marketing case analysis through active participation and discussions. The various activities foster learning through the development of independent thought and creativity, and interpersonal, communication, and decision-making skills. This text features a broad selection of cases of varying length, scope, number and difficulty, chosen to allow for flexibility. While some cases are focused on specific marketing issues, others are comprehensive cases that require a complete analysis. Detailed teaching notes provide useful suggestions for teaching the material at different levels. This collection of 40 cases is drawn from different geographic regions of Canada, covering a wide range of organizations and marketing scenarios. Reflecting current realities in the Canadian market, there is an equal balance between product and services marketing cases as well as cases that deal with marketing within an international context.

Marketing-Canada-Case studies.

Price = 39.95 USD

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